How to destroy special collections with social media in 3 easy steps: A guide for researchers and librarians.

Leslie Fox
INFO 266

Werner, S. (July 31, 2015). How to destroy special collections with social media in 3 easy steps: A guide for researchers and librarians. Wynken de Worde. Retrieved from: http://sarahwerner.net/blog/2015/07/how-to-destroy-special-collections-with-social-media/


In her blog, Wynken de Worde, Sarah Werner posts her notes, amazing slides, and audio form her talk given at Rare Book School. She argues that while many Special Collections libraries are reaching out to users with social media, there are many ways this can go wrong, frustrate users and send them away. She uses humor to give examples of how keeping images locked up tight, treating everything as a joke or pretty picture and by relying too heavily on analytics for engagement by users can send researchers away and undermine the purpose of special collections.

The author then points out ways that social media can be used without damaging your special collection or stifling research and perpetuating misunderstandings. Werner asserts that special collections can grow using social media if you digitize with open access licenses; teach your audience to think about the past rather than laughing at it, and choose your aims carefully. Don't confuse popularity with engagement.

This presentation uses humor to engage the reader, but it is the detail and professionalism in the images presented as examples that I took special note of. A helpful resource for any special collections library wanting to utilize social media.