Riggs, Michelle
Johnson, P. (2014). Fundamentals of collection development and management (3rd ed.). Chicago, IL: ALA Editions.p. 251-284.
In Chapter 6, Marketing, Liaison Activities, and Outreach, Peggy Johnson addresses developing and implementing methods of keeping current with patron needs/wants and advertising what is available in the library. Johnson points out that all communication is promotion, whether formal or informal, and that its purpose is to inform and educate. She reviews the marketing cycle of market research, plan development, plan implementation, and exercising control. Johnson also discusses the importance of building relationships, breaking it down by type of library. For school media centers, Johnson points out that the target audience for liaisons and outreach include administrators, teachers, students, parents, and the general community.
This chapter was thought-provoking, as I tend to get wrapped up in teaching my classes and assisting students, so promotion takes a back seat. Several ideas appealed to me, including using bookmarks to promote services, which is very simple, yet I rarely take the time to design my own. Hand-delivering requested items also seems like an effective way to attach a face to the library and build relationships. I also need to be better about distributing a monthly newsletter or infographic within the school to publicize what we’ve been up to. Finally, we are all encouraged to have Twitter accounts in my district, so this could be a way for me to better promote the library within the community. As a fun aside, it was exciting to notice that Dr. Loertscher was cited in this chapter :)
Friday, March 29, 2019
Win-win: When school libraries partner with local organizations, everybody benefits
Riggs, Michelle
Jacobson, L. (2015, December). Win-win: when school libraries partner with local organizations, everybody benefits. School Library Journal, 61(12), 60+. Retrieved from http://link.galegroup.com/apps/doc/A436437268/PROF?u=pott50179&sid=PROF&xid=f19f1cae
Jacobson provides several specific examples of successful community partnerships with school libraries. He points out that relationships should be collaborative, with all parties involved participating in discussions, planning, and brainstorming. In addition, relationships should ideally be reciprocal, with the community organization receiving something in return, whether a simple thank you note, a social media post, or the opportunity for involvement with school activities. Jacobson also states that volunteers and partnerships in no way replace school librarians; instead, they offer librarians the valuable asset of more time to spend be with their patrons.
I found several of the ideas for community collaboration to be thought-provoking and worth exploring for my own school library. We are located in an area with very active animal advocacy, so the idea of bringing in therapy dogs made me think about ways that could benefit my population. We also have a wide variety of nonprofit organizations run by families in our district, which are an untapped resource for volunteers and collaboration. Prior to this class, I did not do much in the way of connection development, so this article was valuable in getting the gears turning.
Jacobson, L. (2015, December). Win-win: when school libraries partner with local organizations, everybody benefits. School Library Journal, 61(12), 60+. Retrieved from http://link.galegroup.com/apps/doc/A436437268/PROF?u=pott50179&sid=PROF&xid=f19f1cae
Jacobson provides several specific examples of successful community partnerships with school libraries. He points out that relationships should be collaborative, with all parties involved participating in discussions, planning, and brainstorming. In addition, relationships should ideally be reciprocal, with the community organization receiving something in return, whether a simple thank you note, a social media post, or the opportunity for involvement with school activities. Jacobson also states that volunteers and partnerships in no way replace school librarians; instead, they offer librarians the valuable asset of more time to spend be with their patrons.
I found several of the ideas for community collaboration to be thought-provoking and worth exploring for my own school library. We are located in an area with very active animal advocacy, so the idea of bringing in therapy dogs made me think about ways that could benefit my population. We also have a wide variety of nonprofit organizations run by families in our district, which are an untapped resource for volunteers and collaboration. Prior to this class, I did not do much in the way of connection development, so this article was valuable in getting the gears turning.
Wednesday, March 27, 2019
Evaluating School Libraries Collections at the Site and District Level as a Tool for Advocacy
Christina Young
Takeda, J. (2019). Evaluating School Library Collections at the Site and District Level as a Tool for Advocacy. Knowledge Quest, 47(3), 14–21. Retrieved from http://libaccess.sjlibrary.org/login?url=https://search.ebscohost.com/login.aspx? direct=true&db=lls&AN=133682940&site=ehost-live&scope=site
Summary - In this article three school librarians in the Beaverton, Oregon School District use data to affect “transformational change” in the way libraries are perceived and budgeted for in their district. They begin by creating a matrix to show how their work is aligned to district goals and national standards. Because in their district library budgets are determined at a building level by principals, they then presented collection and circulation data along with mission statements and their standards matrices with elementary principals. In framing their work with principals, they focused on three main themes: choice reading, diverse books, and access for all. They were encouraged by a menor to provide a twenty-seven word, nine second, three part message and presented:
Our libraries support student growth as learners. We encourage students to explore their own interests and provide access for all to carefully selected resources that are current and diverse.
Because the district had recently invested in classroom libraries for language arts classrooms the librarians pointed out the differences between classroom libraries and school libraries and the importance of funding and maintaining the school library. The article goes into detail about the types of reports they used and provides templates for users of Follett’s Destiny. In their final reports to the principals the librarians advocated for budget recommendations across the district: $2,000 per elementary school library, $3,000 per middle school library, and $5,000 per high school. As of the writing of the article, the budgets had not been determined.
Evaluation - As I am creating my vision of my future library in project four it is interesting to read about how librarians in another district are using data similar to the data I collected for projects three and four and presenting it to their districts to advocate for funds. One important take-away was how they framed library books as “consumables” in their presentation to principals. Library books are not meant to last forever and need money to be replaced. Other interesting take away was about how to introduce teachers and parents to diverse books as “mirrors and windows”. A final take-away was report templates they provided in the additional resources section of the article. Finally, one sad reality check: their district serves 41,000 students in 53 schools. All of the elementary and middle schools are served by paraprofessionals. High Schools are served by paraprofessionals and a library and instructional technology teacher (LITT), although it was unclear if the LITTs were one per school or three for the entire district.
Sunday, March 17, 2019
Exploring a Framework for Comprehensive and Successful Preservation Management in Libraries
Caroline Pallone
EL
Krtalic, M., & Hasenay, D. (2012). Exploring a framework for comprehensive and successful preservation management in libraries. Journal of Documentation, 68(3), 353-377. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/00220411211225584
Summary
This article looks at one of the major issues plaguing library managers today, and that is the preservation of materials in a collection. The way materials are preserved is so much different today than it was just 20 years ago, and the authors, looking at not only the ways it is being done now, but also comparing it to how it used to be done. They also talk about all the complex aspects of managing the preservation of collection items. The authors state, "It is evident that preservation is a complex and comprehensive process that involves many different and seemingly contradictory issues. Several preservation issues arising from diverse forms of tangible and intangible heritage, different specificities of material properties of heritage, environmental changes, funding possibilities, legal documents, selection criteria, user needs, presentation possibilities, cultural and historical value and national and international contexts, etc., pose significant challenges to information institutions if they choose to safeguard the welfare of their collections" (2012). The authors then finish up their article by saying, "Different issues necessary for successful preservation management are brought together within these components, such as policies and strategies, financial issues, legal regulations, knowledge and competences, preservation methods and techniques, user needs, and lastly, the cultural and social impact of preservation" (2012). This means that there is not one singular way to preserve items in a library, but that it is instead a complex process.
Evaluation
I believe that this article is valuable because it discusses the complex process of preserving articles in great detail, which is something that all library managers need to study up on. It also breaks down the preservation process into easy to follow steps, but the steps are still very informative and will greatly benefit anyone in the field. It looks at several issues that other library articles of this type do not look at, and therefore I believe many will benefit from reading it.
EL
Krtalic, M., & Hasenay, D. (2012). Exploring a framework for comprehensive and successful preservation management in libraries. Journal of Documentation, 68(3), 353-377. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/00220411211225584
Summary
This article looks at one of the major issues plaguing library managers today, and that is the preservation of materials in a collection. The way materials are preserved is so much different today than it was just 20 years ago, and the authors, looking at not only the ways it is being done now, but also comparing it to how it used to be done. They also talk about all the complex aspects of managing the preservation of collection items. The authors state, "It is evident that preservation is a complex and comprehensive process that involves many different and seemingly contradictory issues. Several preservation issues arising from diverse forms of tangible and intangible heritage, different specificities of material properties of heritage, environmental changes, funding possibilities, legal documents, selection criteria, user needs, presentation possibilities, cultural and historical value and national and international contexts, etc., pose significant challenges to information institutions if they choose to safeguard the welfare of their collections" (2012). The authors then finish up their article by saying, "Different issues necessary for successful preservation management are brought together within these components, such as policies and strategies, financial issues, legal regulations, knowledge and competences, preservation methods and techniques, user needs, and lastly, the cultural and social impact of preservation" (2012). This means that there is not one singular way to preserve items in a library, but that it is instead a complex process.
Evaluation
I believe that this article is valuable because it discusses the complex process of preserving articles in great detail, which is something that all library managers need to study up on. It also breaks down the preservation process into easy to follow steps, but the steps are still very informative and will greatly benefit anyone in the field. It looks at several issues that other library articles of this type do not look at, and therefore I believe many will benefit from reading it.
Issues in URL Management for Digital Collections
Caroline Pallone
IC
Cohen, L. (2004). Issues in URL management for digital collections. Information Technology and Libraries, 23(2), 42-49. Retrieved from http://search.proquest.com.libaccess.sjlibrary.org/docview/215831747?accountid=10361
Summary
This article is about a smaller but no less important issue within the digital collection management process for library management, and that is URL management. This is a detailed and difficult but no less vital process, according to Cohen. "The modern library typically maintains a hybrid collection of print -based materials along with digital resources. While standards and practices for maintaining print -based collections have a long history, libraries are faced with a myriad of new issues in the management of networked digital collection" (2004). The author also points out, "URLs come in many formats, and each should be utilized in the appropriate context. A full -or absolute -URL must always be used to link to a file located on a site that is external to the one in which the link is embedded. This type of outbound URL consists of the following structure: protocol://host. second -level -domain.t op -lev el domain:port/localpath/filename" (2004). The reason this is so important, Cohen explains, is because the number of URLS that need maintaining and cataloging is going to be on the rise in the near future as more items are digitized. This will soon become an important part of the job description for librarians, and it needs to be studied and made more apparent for future librarians.
Evaluation
The reason I believe this article is beneficial is because it talks about a more niche but still important market within the library world. It is all encompassing and informative about a subject that many have not heard of, but should be made aware of. The author makes sure that everyone knows by the end that this is not a field where are URLs can be lumped together, but instead each one must be maintained meticulously. The more people that know about this issue within digitizing articles, the better.
IC
Cohen, L. (2004). Issues in URL management for digital collections. Information Technology and Libraries, 23(2), 42-49. Retrieved from http://search.proquest.com.libaccess.sjlibrary.org/docview/215831747?accountid=10361
Summary
This article is about a smaller but no less important issue within the digital collection management process for library management, and that is URL management. This is a detailed and difficult but no less vital process, according to Cohen. "The modern library typically maintains a hybrid collection of print -based materials along with digital resources. While standards and practices for maintaining print -based collections have a long history, libraries are faced with a myriad of new issues in the management of networked digital collection" (2004). The author also points out, "URLs come in many formats, and each should be utilized in the appropriate context. A full -or absolute -URL must always be used to link to a file located on a site that is external to the one in which the link is embedded. This type of outbound URL consists of the following structure: protocol://host. second -level -domain.t op -lev el domain:port/localpath/filename" (2004). The reason this is so important, Cohen explains, is because the number of URLS that need maintaining and cataloging is going to be on the rise in the near future as more items are digitized. This will soon become an important part of the job description for librarians, and it needs to be studied and made more apparent for future librarians.
Evaluation
The reason I believe this article is beneficial is because it talks about a more niche but still important market within the library world. It is all encompassing and informative about a subject that many have not heard of, but should be made aware of. The author makes sure that everyone knows by the end that this is not a field where are URLs can be lumped together, but instead each one must be maintained meticulously. The more people that know about this issue within digitizing articles, the better.
Library Digitization Projects, Issues and Guidelines
Caroline Pallone
LG
Lopatin, L. (2006). Library digitization projects, issues and guidelines. Library Hi Tech, 24(2), 273. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/07378830610669637
Summary
This article talks about the process of digitizing collection items in a library and how pronounced this has become. However, it is also a long process, but an important one as well. As more people move to digital media to access their books, libraries need to keep up and make these materials available online. Lopatin says, "Since, the early 1990s libraries have been embarking on digitization projects to provide access to and to preserve unique materials in their collections" (2006). The author also says, "Access and preservation of materials are the major reasons that libraries are undertaking digitization projects. Through digitization, the library is able to provide access to all sorts of materials - text, photographs, manuscripts, audio, and moving image materials. Digitization also allows for the preservation of rare, fragile, and unique materials" (2006). What the article ultimately is trying to convey is that digitization is vital for a library's survival, and thankfully there is plenty of literature exploring this subject, as well as the process that library managers go through in order to digitize items.
Evaluation
I chose this article because I liked how not only did it explain some of the major issues facing those that digitize items in collections, but also evaluated the literature available on digitizing items in collections. It gives people an insightful look at the genre, and those that want a comprehensive look at the field would benefit greatly from this article. It is also comprehensive and informative, and the issues it touches on really hits home.
LG
Lopatin, L. (2006). Library digitization projects, issues and guidelines. Library Hi Tech, 24(2), 273. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/07378830610669637
Summary
This article talks about the process of digitizing collection items in a library and how pronounced this has become. However, it is also a long process, but an important one as well. As more people move to digital media to access their books, libraries need to keep up and make these materials available online. Lopatin says, "Since, the early 1990s libraries have been embarking on digitization projects to provide access to and to preserve unique materials in their collections" (2006). The author also says, "Access and preservation of materials are the major reasons that libraries are undertaking digitization projects. Through digitization, the library is able to provide access to all sorts of materials - text, photographs, manuscripts, audio, and moving image materials. Digitization also allows for the preservation of rare, fragile, and unique materials" (2006). What the article ultimately is trying to convey is that digitization is vital for a library's survival, and thankfully there is plenty of literature exploring this subject, as well as the process that library managers go through in order to digitize items.
Evaluation
I chose this article because I liked how not only did it explain some of the major issues facing those that digitize items in collections, but also evaluated the literature available on digitizing items in collections. It gives people an insightful look at the genre, and those that want a comprehensive look at the field would benefit greatly from this article. It is also comprehensive and informative, and the issues it touches on really hits home.
Content in Institutional Repositories
Caroline Pallone
CR
Genoni, P. (2004). Content in institutional repositories: A collection management issue. Library Management, 25(6), 300-306. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/01435120410547968
Summary
This article looks at one of the major challenges faced by collection managers, which is "to develop and manage an institutional repository." The paper looks at the "issue of content in repositories, and suggests that librarians need to approach the task of content development by applying some of the procedures and skills associated with collection management within more traditional environments" (2004). This is especially relevant because, "Content-related issues will be crucial to the success of these repositories, be they in universities or some other institutional setting" (2004). Genoni also states:
Many libraries have already begun to recognise the value of informal scholarly communication. This is apparent in the numerous subject "portals" that now form part of libraries' information services, and which frequently include guides or links to non-formal as well as formal sources of information. Similarly, institutional repositories should not necessarily be configured as a surrogate form of distribution for formal or peer reviewed scholarship. Rather their full potential may only be realised if they are allowed to develop into a hybrid form, to be used for the dissemination of both formal and informal scholarly communication (2004).
Finally, the article finishes up by saying that when it comes to institutional repositories, content should be what is first and foremost, the most important issue. If the content is not kept to par, the rest of the collection falls apart. Genoni finishes by saying, "So familiar are these tasks that they should be able to be smoothly incorporated into the current collection management programs of libraries, and the associated policy decisions can be recorded within the framework of existing collection development policy documents" (2004).
Evaluation
I feel that the article does a good job in explaining one of the major issues facing collection management today, and that is making sure there is good content in high ranking institutional repositories. It presents a good study in which data was gathered via surveys, and the author chose from a wide pool of participants. The meticulousness of the study and the details that were gathered really add credibility to the study, and it appears that he is one of the only researchers to tackle this issue. Therefore, this is an article that cannot be overlooked.
CR
Genoni, P. (2004). Content in institutional repositories: A collection management issue. Library Management, 25(6), 300-306. doi:http://dx.doi.org.libaccess.sjlibrary.org/10.1108/01435120410547968
Summary
This article looks at one of the major challenges faced by collection managers, which is "to develop and manage an institutional repository." The paper looks at the "issue of content in repositories, and suggests that librarians need to approach the task of content development by applying some of the procedures and skills associated with collection management within more traditional environments" (2004). This is especially relevant because, "Content-related issues will be crucial to the success of these repositories, be they in universities or some other institutional setting" (2004). Genoni also states:
Many libraries have already begun to recognise the value of informal scholarly communication. This is apparent in the numerous subject "portals" that now form part of libraries' information services, and which frequently include guides or links to non-formal as well as formal sources of information. Similarly, institutional repositories should not necessarily be configured as a surrogate form of distribution for formal or peer reviewed scholarship. Rather their full potential may only be realised if they are allowed to develop into a hybrid form, to be used for the dissemination of both formal and informal scholarly communication (2004).
Finally, the article finishes up by saying that when it comes to institutional repositories, content should be what is first and foremost, the most important issue. If the content is not kept to par, the rest of the collection falls apart. Genoni finishes by saying, "So familiar are these tasks that they should be able to be smoothly incorporated into the current collection management programs of libraries, and the associated policy decisions can be recorded within the framework of existing collection development policy documents" (2004).
Evaluation
I feel that the article does a good job in explaining one of the major issues facing collection management today, and that is making sure there is good content in high ranking institutional repositories. It presents a good study in which data was gathered via surveys, and the author chose from a wide pool of participants. The meticulousness of the study and the details that were gathered really add credibility to the study, and it appears that he is one of the only researchers to tackle this issue. Therefore, this is an article that cannot be overlooked.
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