Geographic information systems: tools for displaying in-library use data

Riggs, Michelle



Mandel, L. H. (2010, March). Geographic information systems: tools for displaying in-library use data. Information Technology and Libraries, 29(1), 47+. Retrieved from http://link.galegroup.com/apps/doc/A219899076/PROF?u=pott50179&sid=PROF&xid=ddd226bd


Mandel examines the benefit of using Geographic Information Systems (GIS) to graphically represent the use of physical space in a library to justify funding and the overall value of the library. He recommends creating a map of the library and then using the “seating sweeps” method throughout the day to record how and when various locations are being used (socialization, reading, research, etc.) This data can then be represented graphically, which aides clarity and understanding. The data can also be used for targeted marketing of library services and materials by determining the most highly-trafficked areas of the library and placing marketing tools (signage, displays, etc.) there.


I found this article to be thought-provoking. Most libraries use circulation statistics, sign-in data, and program attendance as means of library-use data collection; however, it never would have occurred to me to track use of the physical space itself. This absolutely has value as a means of proving the value of various library resources and as a justification for funding needs. Presenting the data graphically is an excellent and effective idea, as in my experience, administrators never have time (or desire?) to read detailed reports. If they can look at a graphic and get the information quickly, it has the capability to have a far greater effect.