In the article, “Pandora’s
Rdio Acquisition Sets Stage for Epic Streaming Music Battle”, it seems the
challenge and approaches this specific music streaming company experiences are
similar to the challenges public libraries confront (2015). Pandora continues to look for ways to improve
the user experience while keeping an eye on the threats of competition. In the
Golden Age of Technology, simply identifying technological threats can require
special expertise and vigilance. Roettgers, 2015, article describes a recent purchase of a
smaller streaming company that will revitalize Pandora services. Pandora is a
private company that only provides a music service, however, they share a great
deal in common with libraries. Pandora allows listeners to stream music for
free under the condition they must listen to an occasional advertisement.
Libraries offer access to many types of media and technology for free,
traditionally, without exposing the user to ads. Pandora has to sustain acquisition
developments that are similar to library acquisition projects. The biggest
factor that Pandora has in common with libraries is the threat of competition.
With information available to users conveniently and affordably through the
internet, the library is often assessing if they’re service is meeting the
majority of patron need in contrast to what the internet can offer. Business
practices demonstrated by Pandora, through merging and buying out smaller
companies might be an idea that libraries can use to strengthen their patron
interest. As library revitalization continues, watching how similar private
businesses make careful decisions to sustain at odds against web-based
competition might help to increase the level of success libraries experience.
Reference:
Pandora’s Rdio Acquisition Sets Stage for Epic Streaming
Music Battle
November 25, 2015 | 10:00AM PT
Senior Silicon Valley Correspondent @jank0
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