Marketing Libraries Is Like....

Wilson, Shibrie

Potter, N. (2013, April 18). Marketing Libraries Is Like Marketing Mayonnaise. Retrieved from http://lj.libraryjournal.com/2013/04/opinion/advocates-corner/marketing-libraries-is-like-marketing-mayonnaise/

Ned Potter describes the difficulty of marketing libraries and it is due to time, funding, and resources. Another issue is perception of what library serves to its users is misunderstood. "Public perception of what libraries actually do is about 15 years behind the reality in a lot of cases." In order to have a successful outcome in marketing a library you must do so regularly. Advertising everywhere and create awareness of services provides to diverse group of patrons. Potter explains Libraries marketing being like that of Mayonnaise and how it is not always appealing but it process of reminder. Make marketing meaningful "then people will think of you when they need you, and then they'll walk in through the door."

Opinion:
Library marketing can be a task but it is all about the approach and time taken to do so. I enjoyed comparison of libraries to mayonnaise simply because they are both things in which people are not rushing towards. Some of the most successful programs are due to great marketing overtime. Marketing programs a month prior to and having it posted everywhere will become a constant reminder and patrons are more eager to attend. You want to avoid rushed marketing and brand your library in a way in which people will notice they need you for various services.,