Is anyone paying attention to Library posting on Social Media?

 Wilson, Shibrie

Dowd, N. (2013, May 7). Social Media: Libraries Are Posting, but Is Anyone Listening? Retrieved from http://lj.libraryjournal.com/2013/05/marketing/social-media-libraries-are-posting-but-is-anyone-listening/

Considering amount of people using social media outlets such as Twitter and Facebook, certainly this can be an outlet for libraries to use as a platform for marketing. This is article noticed that this can be both yes and no. According to a recent survey by Library Journal's Survey "86 percent of libraries said they were using social media. The top two social media platforms used by libraries were Facebook (99 percent) and Twitter (56 percent)." Issue with using social media outlets is that some libraries do not have a strategic plan to implement goals. There must be a sense of direction when creating social media in order to connect patrons to utilize services provided. Allowing the social media site to be fun and interactive is another concept in which some libraries are struggling with. Just as Dowd stated in article that you want to be able to engage users and use visual techniques and also make it fun. Challenge people to like your post or follow you and it will increase over time the amount of individuals that are actually paying attention to the Library on social media.

Opinion:
Using social media can be great for some libraries and a fail for many. This article addresses different techniques in which I agree with as to why some libraries are unsuccessful with their social media accounts while others are prospering. Everything is about marketing and how you are engaging users, and keep it social and interactive. After all that is why it is social media and platform for interacting users and advertising.